Milorganite Advertising

Key Advertising Statements

• Organic nitrogen fertilizer
• Environmentally friendly – resists leaching
• Exceeds EPA’s “Exceptional Quality” standards
• It’s easy, and it works here, there, everywhere!

• Late spring – Provides excellent color and helps develop strong root system.
• Late summer – Helps lawns recover from summer stress damage.
• Late fall – Great winterizer and ensures early spring green-up.

• Greens plants without excessive growth
• Maintains color longer during heat stress
• Will not stain concrete or decorative stone-work
• Apply in hot/dry weather without harming leaves or roots

• Non-Burning – Foolproof application. No need to water in!
• Slow Release – Provides uniform growth and a well-established root system
• Rich in Iron – Provides a rich green color and maintains it over periods of heat stress

• Early spring green-up
• Builds strong root development
• Slow-release nitrogen helps prepare the grass for winter
• No need to water in

Ad Slicks

Unacceptable Statements

Sample Milorganite Ad Slicks

The organic nitrogen fertilizer

Help your lawn maintain that dark green color

Growing beautiful lawns, trees, shrubs, and flowers

Fall is a good time to winterize